MS-11 : STRATEGIC MANAGEMENT |
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BLOCK |
UNIT NOs. |
UNIT TITLE |
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I |
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INTRODUCTION TO STRATEGIC
MANAGEMENT |
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1
2
3 |
Concept of Strategy
Process of Strategy
Strategic Framework |
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II |
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STRATEGIC ANALYSIS |
4
5
6 |
Environmental Analysis
Competitive Forces
Internal Analysis |
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III |
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BUSINESS LEVEL STRATEGY |
7
8 |
Cost
Differentiation and Focus |
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IV |
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CORPORATE LEVEL STRATEGY |
9
10
11
12 |
Growth Strategies-I
Growth Strategies-II
Strategic Alliances
Turnaround |
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V |
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IMPLEMENTATION AND CONTROL |
13
14
15
16 |
Structural Dimensions
Behavioural Dimensions
Control
Evaluation of Strategy |
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