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MS-95 : RESEARCH METHODOLOGY FOR MANAGEMENT DECISIONS


BLOCK

UNIT NOs.

UNIT TITLE


I

 

INTRODUCTION TO RESEARCH
METHODOLOGY

 

 

1
2

3

Importance of Research in Decision Making
Defining Research Problem and Formulation of Hypothesis
Experimental Designs


II

 

DATA COLLECTION AND MEASUREMENT

4
5
6

Methods and Techniques of Data Collection
Sampling and Sampling Designs
Attitude Measurement and Scales


III

 

DATA PRESENTATION AND ANALYSIS

7
8

9
10

Data Processing
Statistical Analysis and Interpretation of Data — Non-Parametric Tests
Multivariate Analysis of Data
Model Building and Decision Making


IV

 

REPORT WRITING AND PRESENTATION

11
12
13

Substance of Reports
Report Writing and Presentation
Presentation of a Report


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