MS-6 : MARKETING FOR MANAGERS |
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BLOCK |
UNIT NOs. |
UNIT TITLE |
AUDIO TAPE |
VIDEO TAPE |
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I |
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MARKETING AND ITS APPLICATIONS |
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1
2
3 |
Introduction to Marketing
Marketing in a Developing Economy
Marketing of Services |
Introduction to the Course |
- Marketing
Approach
- Marketing of
Services
-Marketing and
Public Policy |
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II |
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MARKETING PLANNING AND ORGANISATION |
4
5
6
7 |
Planning Marketing Mix
Market Segmentation
Marketing Organisations
Marketing Research and its Applications |
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-Marketing in Action
-Marketing Management and Planning |
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III |
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UNDERSTANDING CONSUMERS |
8
9
10 |
Determinants of Consumer Behaviour
Models of Consumer Behaviour
Indian Consumer Environment |
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Indian Consumer and Marketing Environment |
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IV |
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PRODUCT MANAGEMENT |
11
12
13 |
Product Decisions and Strategies
Product Life Cycle and New Product Development
Branding and Packaging Decisions |
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ITDC-A Case Study
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V |
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PRICING AND PROMOTION STRATEGY |
14
15
16
17 |
Pricing Policies and Practices
Marketing Communications
Advertising and Publicity
Personal Selling and Sales Promotion |
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Marketing Strategy-A Case Study of Moulded Luggage Industry |
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VI |
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DISTRIBUTION AND PUBLIC POLICY |
18
19
20
21
22 |
Sales Forecasting
Distribution Strategy
Managing Sales Personnel
Marketing and Public Polic
Cyber Marketing |
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Effective Selling
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