MS-68 : MANAGEMENT OF MARKETING COMMUNICATION & ADVERTISING |
|---|
|
|
|---|
BLOCK |
UNIT NOs. |
UNIT TITLE |
|
|
|
|---|
I |
|
MARKETING COMMUNICATION AND
ADVERTISING — BASIC CONCEPTS |
|
|
1
2
3 |
Marketing Communication in Marketing
Communication-Key Concepts
Indian Media Scene |
|
|
|
|
|---|
II |
|
ADVERTISING CAMPAIGN PLANNING AND EXECUTION |
4
5
6
7
8 |
Planning Communication Strategy
Advertising Campaign Planning — Strategic Consideration, Creative Consideration
Advertising Creativity : Campaign Planning and Execution
Advertising Research - Role and Trends
Measuring Ad Effectiveness - Definitions and Techniques |
|
|
|
|
|---|
III |
|
MEDIA PLANNING CONCEPTS |
9
10
11 |
Media Concepts, Characteristics and Issues in Media Planning
Media Selection, Planning and Scheduling
Internet as an Emerging Advertising Media |
|
|
|
|
|---|
IV |
|
MARKETING COMMUNICATION FORM |
12
13
14
15 |
Managing Sales Promotion
Direct Marketing
Publicity and Public Relation
Social Marketing Communication |
|
|
|
|
|---|
V |
|
STRATEGIES FOR ADVERTISING AGENCIES |
16
17
18
19 |
Function and Structure of Ad Agencies
Managing Client Agency Relationship
Strategies for Account Management
Legal and Ethical Issues in Advertising |
|
|
|
|
|---|
Home 
