MS-66 : MARKETING RESEARCH |
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BLOCK |
UNIT NOs. |
UNIT TITLE |
AUDIO TAPE |
VIDEO TAPE |
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I |
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M R CONCEPTS AND DESIGN |
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1
2
3 |
M R Meaning and Importance, Research Process
Organisation of Marketing Research In India
Research Design |
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II |
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SERVICES MARKETING MIX |
4
5
6
7 |
Data Collection
Sampling
Questionnaire Design and Development
Attitude Measurement and Scaling |
Marketing
Research:
Techniques
and Developments |
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III |
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DATA PROCESSING AND ANALYSIS |
8
9
10
11 |
Qualitative Research - Meaning, Scope and Methodologies
Data Processing - Coding, Tabulation Data Presentation
Description and inference from Sample Data
Analysis of Association |
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IV |
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MULTIVARIATE ANALYSIS |
12
13
14
15 |
Regression Analysis, Discriminant Analysis and Factor Analysis
Conjoint Analysis
Cluster Analysis and Multi-dimensional Scaling
Applications of Marketing Research in India — Some Case Studies |
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