MS-65 : MARKETING OF SERVICES |
|---|
|
|
|---|
BLOCK |
UNIT NOs. |
UNIT TITLE |
AUDIO TAPE |
VIDEO TAPE |
|
|---|
I |
|
SERVICES MARKETING — AN
INTRODUCTION |
|
|
1
2
3
4 |
Services Marketing - Conceptual
Framework
Role of Services in Economy
International Trade in Services,
The WTO and India
Consumer Behaviour for Services |
|
|
|
|
|---|
II |
|
SERVICES MARKETING MIX |
5
6
7 |
Product and Price
Place and Promotion
Extended Marketing Mix |
|
|
|
|
|---|
III |
|
STRATEGIC ISSUES |
8
9
10 |
Service Quality
Managing Capacity/Demand
Retaining Customers |
|
Destination India |
|
|
|---|
IV |
|
SECTORAL APPLICATIONS - I |
11
12
13
14 |
Financial Services
Hospitality and Tourism Services
Health Services
Case Study on Financial Services Marketing |
Issues in Social Marketing
Marketing of Health Services |
Destination India |
|
|
|---|
V |
|
SECTORAL APPLICATIONS - II |
15
16
17
18
19 |
Educational Services
Professional Services
Telecommunication Services
Product Support Services
Case Studies |
|
|
|
|
|---|
Home 
