MS-64 : INTERNATIONAL MARKETING |
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BLOCK |
UNIT NOs. |
UNIT TITLE |
AUDIO TAPE |
VIDEO TAPE |
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I |
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INTERNATIONAL MARKETING : AN
INTRODUCTION |
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1
2
3 |
Scope and Size of International Markets
Conceptual Framework
Institutional Framework |
An Introduction
to MS-64 |
Institutional
Infrastructure
to Export
Promotion |
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II |
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ENVIRONMENT OF INTERNATIONAL BUSINESS |
4
5
6 |
Cultural Environment
Political and Legal Environment
Economic Environment |
Global Marketing
Environment |
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III |
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POLICY FRAMEWORK AND PROCEDURAL ASPECTS |
7
8 |
India’s Export-Import Policy
Export-Import Documentation |
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IV |
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INTERNATIONAL MARKETING MIX |
9
10
11
12 |
International Product Policy and Planning
International Advertising
International Pricing Policy
International Distribution and Sales Policy |
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V |
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INTERNATIONAL MARKETING PLANNING |
13
14
15 |
International Market Selection
International Marketing Research
International Marketing Planning and Control |
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