MS-63 : PRODUCT MANAGEMENT |
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BLOCK |
UNIT NOs. |
UNIT TITLE |
AUDIO TAPE |
VIDEO TAPE |
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I |
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PRODUCT MANAGEMENT —
INTRODUCTION |
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1
2
3 |
The Product Management –
Basic Concepts
The Product Management Process
The Product Planning System |
Intoduction to
MS-63 |
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II |
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MANAGING PRODUCTS - 1 |
4
5
6
7 |
Product Line Decisions
Product Life Cycle
Product Portfolio
Product Pricing |
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Sales Displays
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III |
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BRANDING AND PACKAGING DECISIONS |
8
9
10
11 |
Branding Decisions
Positioning Decisions
Brand Equity
Packaging Decisions |
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Packaging as
a tool of
market cultivation |
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IV |
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NEW PRODUCT DEVELOPMENT |
12
13
14 |
Organising for New Product Development
Generation, Screening and Development
of New Product Ideas
Economic Analysis |
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V |
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IMPLEMENTING NEW PRODUCT DECISION |
15
16
17
18 |
Concept Development and Testing
Physical Development of the Product
Pretest Marketing and Test Marketing
Product Launch |
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New Product
Launch |
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