MS-612 : RETAIL MANAGEMENT |
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BLOCK |
UNIT NOs. |
UNIT TITLE |
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I |
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AN OVERVIEW OF RETAILING
ENVIRONMENT |
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1
2
3 |
Introduction to Retailing
Evolution of Retail Environment
Formats of Retail Environment |
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II |
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RETAIL PLANNING AND DEVELOPMENT |
4
5
6
7
8 |
Understanding the Retail Customer
Marketing Research for Retailing
Strategic Retail Planning Process
Locational Decisions
Growth Strategies |
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III |
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RETAIL MIX |
9
10
11
12 |
Product Merchandise
Pricing
Promotions and Communication Mix
Atmospherics |
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IV |
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RETAIL OPERATIONS |
13
14
15
16
17 |
Sourcing
Financial Management Issues in Retailing
Organisation Structure and Management of Human Resources
C R M
Monitoring and Controlling Retail Operations |
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V |
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ISSUES IMPACTING RETAIL BUSINESS IN INDIA |
18
19
20
21 |
Legal and Security Issues in Retail
Ethical Dimensions
Technology in Retailing
Non-Store Retailing |
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